Photographer Charlie Grosso’s “New York Street Scenes” selected as finalists for the Creative Excellence in Business Advertising (CEBA) Awards


Los Angeles, California, – September 1, 2005 – Earlier this week, photographer Charlie Grosso was notified that photos she shot for the Variety Inc. publication, New York 411, were selected as finalists for the CEBA Awards.  The collection of photographs, created for the advertising campaign entitled “New York Street Scenes’”, is one of three finalists in the category of “Best Advertising Campaign with a budget of under $100,000.”

The campaign consists of several uniquely New York settings, buildings and locations as a focal point. Secondary in the images are posters, graffiti, building sponsorship and even a patch on a punk-rocker’s jacket all subtly branded with the “New York 411” identity.

Ms. Grosso shot the images on location in New York in February of this year.

“It was very tiring, but rewarding,” Grosso commented. “We spent 5 days, 18 hours a day, scouting and shooting simultaneously. Looking for just the right framing to capture images that would work as advertising, but have a very classical look.”

Selections for the “New York Street Scenes” Advertising Campaign can be seen at: http://www.charliestudio.com/NY411.html